Divine Smiles ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at divinesmilespc.com, contact our office, or use our dental services.
1. Information We Collect
We may collect the following types of information:
- Personal Information: Name, phone number, email address, mailing address, and date of birth provided when scheduling appointments or contacting our office.
- Health Information: Dental and medical history, treatment records, insurance information, and other protected health information (PHI) necessary for providing dental care.
- Communication Data: Records of calls, text messages, emails, and form submissions between you and our office.
- Website Analytics: IP address, browser type, device information, pages visited, time spent on pages, and referring URLs collected automatically through cookies and tracking technologies.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Scheduling and managing dental appointments
- Providing dental treatment and care
- Communicating with you about appointments, treatment plans, and follow-up care
- Sending appointment reminders via phone, text, or email
- Processing insurance claims and billing
- Improving our website and services
- Analyzing website traffic and advertising performance
- Complying with legal and regulatory obligations
3. HIPAA Compliance
As a dental practice, we are required to comply with the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is handled in accordance with HIPAA regulations and our Notice of Privacy Practices, which is available at our office. Key protections include:
- PHI is used only for treatment, payment, and healthcare operations unless you provide written authorization for other uses
- We maintain physical, electronic, and procedural safeguards to protect your PHI
- Access to PHI is limited to authorized personnel who need it to perform their duties
- We will notify you in the event of a breach of your unsecured PHI as required by law
4. SMS/Text Messaging Consent
By providing your phone number to Divine Smiles or by texting our business phone number at (203) 865-1480, you consent to receive text messages from us. These messages may include appointment reminders, treatment follow-ups, and general office communications.
- Message frequency varies based on your interactions with our office
- Message and data rates may apply depending on your mobile carrier and plan
- You can opt out at any time by texting STOP to (203) 865-1480. You will receive a confirmation message and no further texts will be sent
- Text HELP to (203) 865-1480 for assistance
- Your consent to receive text messages is not a condition of purchasing any goods or services
- We do not share your phone number or opt-in data with third parties for marketing purposes
SMS/Text Messaging Privacy
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
Divine Smiles We respect your privacy. We use information you provide to send and respond to your mobile messages. This includes sharing it with platform providers, phone companies, and other vendors who help us deliver messages. We won't share mobile information with third parties for marketing. Text messaging originator opt-in data and consent are exempt from this. We may disclose information to satisfy legal, regulatory, or governmental requests, avoid liability, or protect our rights or property. This policy applies to your use of the Text Message Service and doesn't modify our general Privacy Policy, which may govern our relationship with you in other contexts.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve your experience and measure advertising effectiveness. These include:
- Google Analytics: Collects anonymous data about website usage, traffic sources, and user behavior to help us improve our website
- Google Ads: Uses conversion tracking and remarketing cookies to measure ad performance and show relevant ads on the Google network
- CallRail: Tracks phone calls and form submissions from our website to measure advertising effectiveness and improve our services
You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.
6. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We may share your information with:
- Service Providers: Third-party vendors who assist with website hosting, analytics, call tracking, appointment scheduling, and communication services, bound by confidentiality agreements
- Insurance Companies: As necessary for processing claims and verifying coverage
- Legal Requirements: When required by law, subpoena, court order, or to protect the rights, property, or safety of our practice, patients, or others
- Referral Partners: Other dental or medical professionals involved in your care, with your consent
7. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, use, alteration, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Your Rights
You have the following rights regarding your information:
- Access: You may request a copy of the personal and health information we hold about you
- Correction: You may request that we correct inaccurate or incomplete information
- Deletion: You may request deletion of your personal information, subject to legal and regulatory retention requirements
- Opt-Out: You may opt out of marketing communications at any time by contacting us or texting STOP
- HIPAA Rights: You have additional rights under HIPAA, including the right to request restrictions on uses and disclosures, receive confidential communications, and obtain an accounting of disclosures. Details are available in our Notice of Privacy Practices
9. Children's Privacy
We provide dental services to patients of all ages, including minors. Personal and health information for minors is collected with the consent of a parent or legal guardian and is protected under the same standards described in this policy.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Divine Smiles
1174 Chapel St, New Haven, CT 06511
Phone: (203) 865-1480
Website: divinesmilespc.com